Our vision is to be a leading force in the global homeware sector focused on growing our great brands. We aim to achieve this strategically through sustainable revenue growth and continued product development across our six established homeware brands.

Intellectual property

Much of the value of the Group lies within our six brands and the designs which underpin these brands.

Whilst capitalising on our intellectual property in our own product offering, we also receive royalty income from intellectual property licensing.

Further information about our brands can be found here.


Our skilled global teams are committed to providing exceptional quality and craftsmanship across all our brands and ranges. The Group’s senior management teams and Board of Directors are dynamic and have significant experience of the gift and homeware industries and retail sector.

Biographies of the Board of Directors can be found here.


Employees in the UK, US, Canada, China, Hong Kong, South Korea & Dubai.

Innovation and design

As with all companies, innovation is key to the Group’s continuing success. We innovate to ensure our activities are sustainable and efficient and our products meet and exceed our customers’ expectations.

Operating efficiencies

The Group continues to strive for increased efficiencies and advancements.

Social and relationships

The Group’s culture, as set by the Board of Directors, is one of openness, honesty and transparency in all of its dealings.

Our Sustainability

Corporate Governance Statement

For shareholders

Value is delivered by dividend payments and capital appreciation. Due to the Covid-19 pandemic, no dividends were paid or proposed for 2020.

For the year ended 31 December 2020:


Dividends paid and proposed per share

For customers

By working closely with our customers, we ensure that innovative products are launched that reflect current consumer requirements, are priced competitively to appeal across multiple sales channels and which adhere to our exacting quality standards.


New products developed in 2020

For our people and local communities

The successful execution of our business model and strategy provides additional employment opportunities within our local communities and long-term career development for our existing employees.


Employees across the world 

For the environment

We strive for operational excellence whilst reducing environmental impact.


Amount of Wax Lyrical energy generated by wind turbine

Diversified product offering

Diverse sales reduce reliance on any one source of supply or customer group.


Varied range of products including tableware, barware, giftware, cookware and tabletop accessories.


Our tableware factory in Stoke-on-Trent and home fragrance factory in the Lake District deliver high quality products to our exacting standards for our worldwide customers.


Of our products are manufactured in the UK

Home Fragrance

Our factory in the Lake District is the UK’s largest manufacturing base of home fragrance.


As the Group must ensure that it has a supply of quality raw materials and sourced products, processes are in place to mitigate the risks posed by overreliance on key suppliers and ensure the maintenance of strong supplier relationships.

of our products are sourced from worldwide suppliers in accordance with a Supplier Code of Conduct

Routes to market

The Group sells into over 70 countries across the world and continues to aim for diversification in product, market and customer.

Our route to market is determined by local requirements, with key export markets serviced by sites in the UK and US and localised sales performed through Canadian warehouse.

Sales are made through an established network of trade customers, agents and distributors combined with retail trade and independent stores in the UK and US.

These routes are supplemented by direct to consumer sales via our own retail stores and rapidly growing e-commerce platforms.

Our markets


Our brands are known across the world and have over 700 years of collective history.


From new products to factory efficiencies we are striving ahead to use our creativity to grow the Group.

Global reach

The Group sells into more than 70 countries around the world via a number of different distribution routes. Our International team has been further strengthened in 2020 and early 2021 with country specific capabilities.

Online and distribution capabilities

During 2020, online sales on our own platforms increased by 69% over 2019. We estimate 47% of our products are now sold via online channels in our core UK and US markets.


Increase in direct to consumer cartons dispatched from our warehouses in 2020

Synergies and scale

We benefit from economies of scale and share synergies across our brands and global markets. The Group has two UK manufacturing sites and a strong distribution network in its key markets. These operations have sufficient capacity to support anticipated business growth in the medium term.


Savings achieved in 2020 from procurement steering group